The above video, an Obama ad called "Gloria's Letter: 'Dear Mr. President'," is interesting because it never mentions Obama's name. She never says "Thank you President Obama." She says "Thank you Mr. President." This simple distinction makes quite a difference, because it presents Obama as the President, our President, and her story, thanking him, makes him seem so close and personal, as if he is just a phone call away. It doesn't show him as a candidate (someone who will help us) but as some one who has helped us, and someone who will continue to help us. In fact her letter is akin to a prayer of thnks to a God that cannot be seen, because not once do they show Obama's face.
Tuesday, September 18, 2012
Allelujah
The above video, an Obama ad called "Gloria's Letter: 'Dear Mr. President'," is interesting because it never mentions Obama's name. She never says "Thank you President Obama." She says "Thank you Mr. President." This simple distinction makes quite a difference, because it presents Obama as the President, our President, and her story, thanking him, makes him seem so close and personal, as if he is just a phone call away. It doesn't show him as a candidate (someone who will help us) but as some one who has helped us, and someone who will continue to help us. In fact her letter is akin to a prayer of thnks to a God that cannot be seen, because not once do they show Obama's face.
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These are good observations but you can do much better - I know you can. Think about the images in the video. What do we see? Why? What is the significance of these symbols and references? Who is this video intended for? Why was it produced. Keep in mind, these commercials are visual arguments - what is this one arguing and how?
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